The Amazon listing optimization tool that works before you launch
Preview your SERP placement, score your copy with AI, and validate every image — without paying for Helium 10, Jungle Scout, or a single click of PPC.
Why sellers switch from $99/mo tools to AMZLab
Most listing tools focus on keyword data. We focus on what actually converts.
| Feature | AMZLab | Helium 10 | Jungle Scout |
|---|---|---|---|
| Free SERP preview | |||
| AI-powered scorecard | |||
| Visual mockup before launch | |||
| Thumbnail A/B comparison | |||
| Image flow reordering | |||
| Starting price | Free | $39/mo | $49/mo |
Everything in the optimization toolkit
SERP Simulator
See exactly how your listing appears in Amazon search results — title truncation, thumbnail at real size, star rating, and price.
AI Listing Scorecard
Get a 0–100 conversion score with specific fixes for title, bullets, images, and A+ content. Powered by GPT-5.
Listing Mockup
Preview the full PDP — hero image, gallery, bullets — on desktop and mobile before you publish to Seller Central.
Thumbnail Lab
Compare hero images side by side at the size shoppers actually see them on mobile search.
Image Flow
Reorder your 9 product images and see how the new sequence reads. Hero, infographic, lifestyle, scale, packaging — in the right order.
Competitor Vault
Save competitor listings and compare your title, bullets, and price strategy at a glance.
Stop guessing. Start optimizing.
Run your listing through AMZLab in under 2 minutes. No signup required for the basics.
Run My Free Listing Check
Amazon Listing Lab