Amazon Listing LabAmazon listing checker & audit tool
Paste your title and bullets. Get a 0–100 score for title, images, bullets, price and reviews — and the fix to make first.
What an Amazon listing audit is — and why to run one before PPC
An Amazon listing audit is a structured review of your product detail page. It looks at the parts shoppers see before they decide to click or buy — the title, the main image and gallery, the bullet points, the price and offer, and the reviews — and flags anything that makes the listing harder to find, harder to understand or less convincing than the products next to it.
The best time to run one is before you spend money on traffic. Every click you pay for lands on the same page. If the title is cut off on mobile, the main image is hard to read at thumbnail size or the bullets list specs without saying why they matter, you pay for that click and still lose the sale. Fixing the page first makes every advertising dollar that follows work harder.
This page combines what used to be three separate tools — a listing checker, a listing audit and a listing optimization tool — into one workflow. You get a score, a ranked list of fixes and links to the tools that help you make each change.
What the checker reviews
Each area gets its own 0–100 score so you can see exactly where the listing is losing shoppers.
Title
Whether the main keyword and product type appear early, whether the title reads naturally, and whether it follows Amazon's title rules — the 200-character limit, no repeated words used more than twice, and no promotional phrases or decorative special characters.
Images
Whether the gallery uses the available slots, whether the main image is likely to read clearly at search-result size, and whether the sequence answers the questions shoppers have: what it is, how big it is, how it is used and why it is better.
Bullet points
Whether each bullet leads with a benefit, covers a distinct buying reason, is easy to scan, and includes the terms shoppers use without stuffing keywords.
Price & offer
Whether the price and offer are clear and whether the listing gives a reason to choose it at that price — bundle contents, quantity, guarantee or quality signals.
Reviews
How the rating and review count are likely to affect click-through, and what you can do on the page to reduce the risk of a new listing with few reviews.
Ranked fixes
Every issue is turned into a concrete fix and sorted by expected impact, so you know what to change first.
How to audit your Amazon listing in 5 steps
- 1
Paste your title and bullets
Copy them straight from Seller Central or your draft document. Pick the marketplace you sell in — US, UK, DE or CA.
- 2
Add price, rating, reviews and image count
These are optional but make the Price/Offer and Reviews scores more accurate. For a pre-launch listing, enter the price you plan to use and leave reviews empty.
- 3
Read the overall score and the five sub-scores
The lowest sub-score is usually where you lose the most shoppers. Start there.
- 4
Apply the #1 fix, then work down the list
Each fix is written for your listing. Make the change, then preview it in the Listing Mockup to see how it looks on desktop, mobile and in search.
- 5
Re-check before you launch or scale PPC
Run the audit again after your changes. When the score is where you want it, you're ready to send paid traffic to the page.
Common listing mistakes (with examples)
Brand and filler words before the product
Before: "ACME Premium Quality Best Choice Water Bottle 32oz"
After: "ACME Insulated Water Bottle 32oz — Stainless Steel, Leak-Proof Lid, Keeps Drinks Cold 24h"
Shoppers and search both need to see what the product is right away. Lead with the product type and the details people filter on.
Bullets that list specs without a reason
Before: "18/8 stainless steel, double wall, 32oz capacity."
After: "STAYS COLD ALL DAY — Double-wall 18/8 stainless steel keeps water cold through a full workday, and the 32oz size means fewer refills."
A spec only sells when the shopper understands what it does for them. Pair each feature with the outcome.
Unused image slots
Before: Three images: main, back view, packaging.
After: Main image, size/scale, key feature callouts, in-use lifestyle, what's in the box, comparison and care instructions.
Images answer questions faster than text. Empty slots leave questions unanswered and send shoppers to a competitor who shows more.
Promotional claims in the title
Before: "Best Seller! #1 Water Bottle — Free Shipping"
After: "Insulated Water Bottle 32oz, Stainless Steel, BPA-Free"
Amazon's title rules prohibit promotional phrases. Besides the policy risk, they take up space you could use for real product details.
Frequently asked questions
Related free tools
Preview your listing on desktop, mobile and in search.
Check titles, bullets and search terms against Amazon limits.
Work out your true max bid after placement adjustments.
The full manual checklist to run before launch.
Want unlimited audits?
A free account includes 3 AI Listing Audits per month. Pro is $9 one-time for unlimited.
Open AMZLab