See exactly how your Amazon listing performs — before you go live

You pay for traffic before fixing conversion.

Simulate SERP results, test thumbnails, score your listing and spy on competitors. All in one place.

Run your listing through the same visual checks experienced sellers use before spending on PPC.

SERP Simulator
see how you rank visually
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Image Flow
optimize image order for conversions
HERO
#2
#3
#4
#5
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#9

Run a Seller-Level Listing Check Before You Spend on PPC

Preview, compare, score, and improve your Amazon listing before launch.

1

Preview

See exactly how your listing appears on desktop, mobile, and Amazon search.

2

Compare

Benchmark your thumbnail, title, price, and offer against competitors.

3

Score

Get a conversion-readiness score with clear fixes.

4

Improve

Test new thumbnails, image order, and listing versions before launch.

Everything you need to ship a winning listing

Seven tools, one workflow.

Free
🖼

Listing Mockup

Pixel-perfect desktop & mobile PDP preview

→ Desktop & mobile preview

Free
🔍

SERP Simulator

See how your listing looks in search results

→ See title truncation & thumbnail impact

Free
🧮

PPC Bid Calculator

See what Amazon can actually bid after placement adjustments and dynamic bidding.

→ True max bid after placement & dynamic adjustments

Pro
📊

Listing Scorecard

Get a conversion score with actionable fixes

→ AI score 0-100 with specific fixes

Pro
🖼

Thumbnail Lab

A/B test hero images before you commit

→ Compare hero images side by side

Pro
🕵️

Competitor Vault

Analyze and save competitor listings

→ Save & analyze competitor listings

Pro
📁

Test History

Every test saved. Compare versions over time.

→ Track every version over time

How it works

1

Paste your ASIN or enter listing details

Get started in seconds.

2

Simulate, score and test your listing

Use every tool to refine.

3

Launch with confidence

Ship a listing that converts.

🏪Built by an active Amazon seller

AMZLab was built from real Amazon listing workflows — the same checks sellers use before launching, testing images, or spending on PPC.

Launch Deal — $9 Lifetime Access

Early users get full access before monthly pricing launches.

Free
$0

Core tools, limited saves

  • Listing Mockup
  • SERP Simulator
  • Image Flow
Try Free
POPULAR
Pro
$9 one-time payment

Full access, unlimited saves

  • Everything in Free
  • Competitor Vault
  • Listing Scorecard
  • Test History
Get Pro

Why AMZLab Exists

Most sellers don't know their listing is weak until after launch.

By then, they've already paid for inventory, PPC, and ranking campaigns.

AMZLab helps you catch conversion issues before you spend.

70%
of Amazon listings have weak thumbnails
$500+
average PPC spend before first optimization
3x
more conversions from optimized image sequences

FAQ